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There is no “away.”

781kg of materials per person, per year. Fourth worst in the OECD.

Aotearoa standardised what can be recycled. But every council still communicates it differently. Different bins, different signs, different rules. Same materials.

Love You Bye is a materials recycling and re-use design system. One visual language for one country. Free. Open source. Built to be adopted.

781kg

of materials per person, per year

~12%

kerbside contamination rate (Auckland)

67

councils, 67 different visual systems

~35%

of materials recycled or reused

The signals

Two words do most of the work.

See you soon — this material comes back. Wasted — this material is buried. And someone chose that.

See you soon

This material comes back. Glass, aluminium, paper, steel, plastics 1, 2, 5.

Wasted

This material is buried. It goes into the ground. Someone chose that.

Almost

This material comes back — if you do something first.